Viviana M. Rueda, Chief Marketing Officer

Viviana M. Rueda brings extensive direct-to-consumer and B2B marketing expertise with household brand names including Experian and, and over 15 years of experience in management to United Derm Partners.

Prior to joining United Derm Partners Viviana led agency marketing for a national automotive group, was the Senior Director of Marketing Affinity and Identity Solutions Brands at Experian Consumer Services, and the Senior Vice President of Marketing at CyberDefender. In these roles she was responsible for driving revenue growth, building marketing infrastructure and leading integrated marketing across multiple brands and products. She has extensive digital marketing consultative experience working as an Executive in Residence with a boutique investment bank and with her own consultancy, Viviana M. Rueda Image, which provided services such as establishing marketing platforms, strategy, budgets, and execution of multi-prong campaigns.

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