Lindsay brings a wealth of knowledge to United Derm Partners, having been in the healthcare industry for nearly a decade. Her vast experience ranges from project management to implementations, and practice operations to revenue cycle. Most recently she served as the Manager of Revenue Cycle Applications for LifePoint Health in which her primary responsibility was to support all revenue cycle efforts for the Central Group Division. This included 19 markets, with over 150 practices and more than 350 physicians. Ms. Firth graduated from Georgia College with a B.S. in Community Health and Human Services.
Viviana M. Rueda
Chief Marketing Officer
Viviana M. Rueda brings extensive direct-to-consumer and B2B marketing expertise with household brand names including Experian and FreeCreditReport.com, and over 15 years of experience in management to United Derm Partners.
Prior to joining United Derm Partners Viviana led agency marketing for a national automotive group, was the Senior Director of Marketing Affinity and Identity Solutions Brands at Experian Consumer Services, and the Senior Vice President of Marketing at CyberDefender. In these roles she was responsible for driving revenue growth, building marketing infrastructure and leading integrated marketing across multiple brands and products. She has extensive digital marketing consultative experience working as an Executive in Residence with a boutique investment bank and with her own consultancy, Viviana M. Rueda Image, which provided services such as establishing marketing platforms, strategy, budgets, and execution of multi-prong campaigns.
Viviana enjoys all things design and devotes her spare time to her family and leisure activities including art collecting, travel, real estate remodeling, and outdoor and equestrian sports.