Decades ago, a company’s reputation relied almost entirely on word-of-mouth recommendations, surveys, and consumer data. In today’s world of empowered consumers and the Internet, where Google users search 4.08 million times per minute, and where online reviews are how 90% of consumers make their buying decisions, an ORM strategy is critical to a company’s success.
The numbers say it best:
- 92% of consumers read online reviews to learn about a business.
- 82% of patients read online reviews to evaluate a healthcare provider.
- 70% want to read 6+ reviews before selecting a provider.
- 65% select a provider over another based on reviews.
Not only do reviews and star ratings help consumers and patients decide where to take their business, but ORM is being called the “new search engine optimization.” Google treats user-generated reviews as new, original, and relevant content, which optimizes our visibility in search results. In other words, maintaining a positive online reputation is critical for any thriving practice.
That’s why we’ve decided to partner with Reputation.com, the leading ORM platform since 2006. Coming in the first quarter of 2019, Reputation.com will help us engage patients on popular review sites (such as Google and Facebook) to help shift negative patient experiences into positive ones, and to thank our supporters.
Stay tuned in the new year for more details!